It’s true that you no longer need to create your meta description and keyword tags for Google, but this is not mean you should ignore these fields entirely! Because your page title and meta description are sometimes pulled to appears whenever your pages are listed in the natural search results, content which you include in these areas play a major role in your ability to attract people from the search engine results page.
Here’s Short note what you need to know about optimizing your meta tags:
All Meta tags should be filled out.
For the properly optimizing your meta tags you need to use as many characters as you’re allowed to. Your title tag and meta description are the first impression of yours website. This information is your website’s business card, in the natural search results.
General rule is aim for the following character limits within each of your meta tags:
- Page title – 70 characters
- Meta description – 160 – 170 characters
- Meta keywords – No more than 10 keyword phrases
Include all important Keyword Phrases in Meta description.
When you’re filling out your meta tags in website, pay special attention to keyword phrases related to yours business. And because the keyword in your meta tags has been long. This doesn’t mean these phrases shouldn’t be included. For example, When you planning to use them, tray to keep proper order and as consisted.
- First your title tags, consider including your page title,
- Second your brand name, and a phrase that includes your keyword separated by the pipe symbol,
Following this formula, a good sample page title tag for the Web Creative Cloud “About Us” should look like:
“About Us | Web Creative Cloud – Web Development and Marketing Solution”
This sample title tags use SEO industry related keywords, the good title tag version is a clearly written, that utilizes possible target keywords in a natural way. In the same way you need to handle your meta description. If include proper keywords in this field you will have a bonus of causing your phrases to be highlighted in the natural search results, if a user enters your exact wording into the engine. But while this might make you want to include as many keyword variations into a meat tag as possible, stick to a single phrase in you don’t want get over-optimization penalties.
Keep in mind when it comes to the meta keyword tag, all recommendations are mixed. Adding content to this area won’t help to earn your website higher rankings in the search engine results page — or high rankings for keyword phrases that you haven’t targeted on your website — keywords found here may play a major role in how well your site performs on second and third-level search engines. Is good to have couple keyword variations here, but rather don’t spend too much time on this.
All now is about Call to Action
Even your title tags and meta descriptions aren’t just fields that you need to optimize in the hopes of receiving some nebulous SEO boost. No, these fields are business card of your website in the natural search results, which means that they must be written to be as compelling as possible!
Writing good meta descriptions give you reward in a higher click-through rate, increased natural search traffic to your website and potentially higher search engine results page ranking. If you not an expert copywriter, consider the following guidelines when it comes to crafting your title tags and meta descriptions:
Add a call to action.
Ask people to do something very often readers taking the action you are requested. Other possible calls to action for your meta descriptions include “Discover how,” “Read more about,” “Click here,” or any other related variation.
Write your tags for yourself.
When you’ve come up with a possible meta tag, ask yourself, “Would I click through based on this information?” If your tags don’t yet seem compelling, rewrite them until you come up with something more enticing.
You can always test out and refine the effectiveness of your meta tag content by changing the information stored in these web page fields periodically. If you notice a spike in natural search traffic upon making a change, it’s possible that you’ve hit on a winning combination of meta tag text.
As you might expect, search users who wind up on this results page are significantly more likely to click the result that’s been optimized to include an image,
For complete instructions on how to add this type of information to your own site’s pages, take a look at the tutorials provided by Google – Promote Your Content with Structured Data Markup and Search Engine Land – How To Use Rich Snippets, Structured Markup For High Powered SEO. Then, get to work implementing these tips and the strategies described above on your website. The difference in both your site’s overall SEO valuation and natural search click-through rate can be significant!