I’m sure your customers are on Facebook but whether they expect to find you there?
If you run any SMEs, such as a car service, a ecommerce website, a plumbing business or a normal shop, many of your customers will want to keep in touch on Facebook, and this is the most useful tools to promote your business.
You don’t necessarily need a personal page to create a business page but when you start, your personal page make great help with drive traffic to your business page.
Tell people you are on Facebook. Direct people from your own website or blog to your Facebook page. Set your blog’s that automatically publish snippets on your Facebook page to encourage followers to visit your website.
Use other social networks, like Twitter, to post links to your Facebook page, add Facebook details on your website, and include a link below your email signature.